Indonesia's Strategy Creating Halal Tourism for Sustainable Development Goals: Analytical Network Process Approach

Abstract

Purpose: This study is to apply the Analytic Network Process (ANP) technique to analyse Indonesia's strategy for creating sustainable halal tourism. Given that Muslims make up the majority of the population, Indonesia has a lot of potential for developing halal tourism. Nonetheless, several impediments to its implementation exist, including a deficiency of human resources, infrastructure, and legislative frameworks. This study aims to improve the economic, social, and environmental sustainability of halal tourism by identifying these challenges and proposing strategic solutions grounded in ANP. Methodology: The methodology used is quantitative with an ANP study that allows a thorough examination of all variables that influence the growth of halal tourism. Participants in this research were 15 respondents including practitioners, regulators and academics specializing in Indonesian halal tourism. Data were analyzed using ANP software, paired questionnaires, and in-depth interviews. Findings: Inadequate infrastructure, subpar laws, and a dearth of knowledge and training for human resources continue to hinder the growth of halal tourism in Indonesia. Conversely, the measures that have been suggested entail enhancing the calibre of human capital, fortifying laws, and enhancing the promotion and advertising of halal travel locations. Originality: The ANP model has not been widely used in research related to halal tourism, this research applies the ANP technique to sustainable halal tourism in Indonesia. As a result, this research offers fresh insights in creating sustainable and more effective halal tourism strategies.