The State Owned Enterprises (SOEs) is important part of the contemporary public sector reform. They'are growing force to the national development and globally by increasing contribution to the global economic and governance (Pricewaterhouse, 2015). In Indonesia, since the era of Old Order (1945-1966), New Order (1966-1998 to Reformasi (1998-current), SOEs have been inseparable instruments in the social and economic development (Mardjana, 1992). Beside their profit motive, SOEs have attributable social benefits for the purpose of public service. The larger the SOE sector, the larger government's direct influence over the public sector (Smith and Trebilcock, 2001). However, SOEs have been associated with major governance cases in Indonesia such as being rigid, bureaucratic and poor services in distributing service to the public and the performances were below average compared to their peers (Chang, 2007;Wicaksono, 2008; Hill, 2000). These circumstances have created a perception of how incompetent the government is in implementing policy (McLeod, 2005) and lead to the minimum aggregate of public value creation. In some SOEs considered a success story, the performance is merely limited to the "business value" creation rather than "public value" creation. SOEs reform existed to respond to the problem through variety of reform options and has been considered among critical reform beside beauracratic, decentralization and fiscal reform. The purpose of this paper is to investigate key determinants factors to improve SOEs' capacity in public value creation, specifically from SOEs reform agendas using predominatly several key concepts including of Public Value (Moore, 1995), TIMM (PWc, 2015), Public Sector Reform (Cayden, 1969; ) and through the utilization of Soft Sytems Methodology as the action research approach.