If χ is a primitive character of the solvable group G, and if χ(1) is odd, then we associate to χ in a unique way, a conjugacy class of subgroups U ⊆ G which satisfy χχ = (1 U ) G . Furthermore, if G has odd order and χχ = (1 U ) G for some subgroup U ⊆ G, then conditions on U exist which are sufficient for χ to be primitive. We investigate this, giving some applications to properties of primitive characters of solvable groups.