Research has suggested that the dissonance produced in the induced compliance paradigm is accompanied by experienced negative affect. This research, however, used a paradigm in which participants' counterattitudinal action had the potential to bring about an aversive consequence, thus leaving the question of whether the dissonance produced in the absence of aversive consequences causes increased negative affect. Results from two experiments demonstrated that individuals report more negative affect following freely choosing (high choice) than following being told (low choice) to write a counterattitudinal statement that would produce no aversive consequences. The second experiment also demonstrated that the negative affect is reduced following attitude change and eliminated an alternative explanation of similar, past experiments. Discussion focuses on the implications of these findings.In the original statement of cognitive dissonance theory, Festinger (1957) proposed that "the existence of dissonance, being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance" (p. 3). Although the idea that cognitive dissonance creates an unpleasant feeling state is a central postulate of the theory, no previous research has tested the idea that cognitive discrepancy per se produces feelings of dissonance. The present research sought to address this lacuna in research on cognitive dissonance theory.The theory has generated much interest in psychology (Jones, 1985) and has been used to better understand the dynamic interplay of cognition, affect, motivation, and behavior. It also has been used to increase the understanding of a variety of important psychological issues concerning the formation, maintenance, and change of attitudes, beliefs, and values. Several revisions to the theory have been proposed (for a recent review, see Harmon-Jones & Mills, 1999), and many of these accept the premise that genuine cognitive changes occur as a result of the psychological discomfort known as dissonance and that these cognitive changes are the result of motivational pressures prompted by psychological discomfort. However, only a paucity of research has directly examined the idea that psychological discomfort results from cognitive discrepancy.The research strategy most often employed in testing predictions derived from revisions to the theory was one in which conditions were created that would intensify or eliminate the attitude change that occurred in the induced compliance paradigm, developed by Festinger and Carlsmith (1959). As such, the induced compliance became one of the most investigated research paradigms in social psychology. In this paradigm, participants are induced to act contrary to a belief or attitude. If the justification for acting in this manner is just barely sufficient to induce the behavior, then persons are likely to experience dissonance. The experienced dissonance may then motivate them to reduce it, and they may reduce it by changing their attitude or belief t...