“…The formation of these hydrogen bonds played crucial role in self assembling process and building organized molecular structures [5,6]. In previous studies many liquid crystalline materials were synthesized with either mesomorphic or non-mesomorphic [7][8][9][10] compounds cross linked by non-covalent interactions [11,12] and with inducement of phases [13][14][15][16][17] attracted more interest that hold promise in potential applications [9] leading to supramolecular structures [18] due to its stability and directionality [19]. With untiring efforts and quest in the development, new liquid crystals are attributed between the p-n-alkoxy benzoic acids and cinnamamide.…”