Binding sites for cellular transcription factors were placed near the simian virus 40 origin of replication, and their effect on replication and TATA-dependent transcription was measured in COS cells. The hierarchy of transcriptional stimulation changed when the plasmids replicated. Only one of seven inserted sequences, a moderately weak transcription element, stimulated replication detectably. However, when two nonstimulatory sites were present in multiple copies they did activate replication. Multiple sites for the chimeric activator GAL4-VP16 did not stimulate replication even though transcription was stimulated strongly. The results indicate that the ability of a binding site to stimulate replication from the simian virus 40 ori is not based on its transcriptional activation potential but is instead related to a separate replication activation potential that can be increased by having multiple sites.The interrelationship between control of cellular replication and transcription has been the subject of extensive experimentation and discussion (10,11,19,38). Because of the uncertainty concerning what constitutes a cellular origin of replication, information has come mostly from viral systems where the origins are defined genetically (6,10,21). Among the papova-and adenoviruses, the involvement of transcription regulatory elements in replication control is very well documented (12,25,31). Conversely, template replication is typically required for late gene transcription (9,19). Thus, there is important communication between control of replication and transcription.The elements jointly controlling DNA and RNA synthesis are generally located near the replication origin in these viruses (5,12,22). These are binding sites for different factors in the different viruses, demonstrating that a variety of factors may play dual regulatory roles. These factors can be derived from the host or encoded by the virus. The host proteins are known to function as transcription factors for cellular genes and include, for example, NFI/CTF, used by BK virus and adenovirus, GC box binding factors such as Spl, used by simian virus 40 (SV40), and a variety of cellular proteins that bind viral enhancer regions (14,25,26,28). Some proteins that influence both processes appear to have separate domains for transcription and replication stimulation (18,32,33,37 to stimulate both replication and transcription was demonstrated. Stimulation of either process required the fused transcription activation domain. There was also a correlation between the strength of transcription activation and that of replication activation (2). This raised the possibility that nearly any transcription factor might have the capacity to stimulate replication when bound near an origin. A potential mechanism for this was that the factor activation domain might interact with a common mediating factor required for both transcription and replication.A different mechanism was suggested by experiments with the host NFI factor used in BK transcription (7). Those results sh...