2024
DOI: 10.1016/j.indmarman.2024.01.008
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Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities

Herbert Endres,
Julia Auburger,
Roland Helm
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Cited by 6 publications
(1 citation statement)
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“…Thirdly, the methods of achieving corporate digital evolution were explored. Foreign scholars believe that to carry out radical technological change, SMEs must have some capabilities [37]; strengthening the ability of individuals to perform the tasks of the sales force is a key factor in the company's industrial innovation [38].…”
Section: Impact Of Enterprise Digital Evolution On Outward Foreign In...mentioning
confidence: 99%
“…Thirdly, the methods of achieving corporate digital evolution were explored. Foreign scholars believe that to carry out radical technological change, SMEs must have some capabilities [37]; strengthening the ability of individuals to perform the tasks of the sales force is a key factor in the company's industrial innovation [38].…”
Section: Impact Of Enterprise Digital Evolution On Outward Foreign In...mentioning
confidence: 99%