“…], size of company, type of connection, cultural differences, learning and selling behaviour, etc.) (Claycomb & Frankwick, 2010;Hadjikhani & Thilenius, 2009;Kohtamäki et al, 2012;Park, Kim, Dubinsky, & Lee, 2010;Reimann et al, 2010;Ritter & Walter, 2012;Voldnes, Grønhaug, & Nilssen, 2012;Wang, Bradford, Xu, & Weitz, 2008). Because the crucial characteristic of a B2B relationship is the continuation of exchange processes by managing an existing relationship, which is orientated towards creating, sustaining and developing relationship value, it is interesting to recognise the influence of relationship value in its moderating role, too.…”