Industrial revolution 4.0 on big data adoption factors on social media users and popularity brands

Abstract

The purpose of writing this paper is to look at how factors of big data adoption affect the users of social media and brand popularity. The method used in the writing of this paper is by using path analysis and also by doing literature study to find reference material. The results of the analysis indicate that there is influence of big data adoption factors that affect the popularity of the brand. With this research, we get big data model that influence the brand popularity.