“…There are few studies that examine the impact of latest digital technologies and innovation on different sustainability aspects, such as industry 4.0 and CE relationship (Trevisan et al, 2023) and industry 4.0 and SDGs relationship (Dantas et al, 2021; Khan, Ponce, et al, 2021). However, careful evaluation of digital technologies for innovation and its impact on sustainable development is still unknown (Khan et al, 2023) - Though the positive relationship between CE and SDGs has been recognised, the exact nature of the relationship between these concepts is not known (Rehman et al, 2023)
- Additionally, existing studies have not used paradoxical perspectives; thus, these studies have not considered how firms simultaneously deal with conflicting yet interrelated forces that arise during digital eco‐innovation for CE‐linked SDGs.
Thus, based on the research gaps identified above, this study aims to advance our understanding of the inherent complexity and paradoxes associated with digital orientation for digital eco‐innovation and their impact on CE‐linked SDGs and propose resolution strategies to address these paradoxes. The paper specifically addresses three different but interlinked faces of digital orientation, digital eco‐innovation, and CE‐linked SDGs practices: - How does digital orientation facilitate digital eco‐innovation for CE‐linked SDGs?
- What paradoxes do firms encounter while using digital eco‐innovation for CE‐linked SDG practices?
- What possible strategies could be used to overcome the various paradoxes associated with adopting digital eco‐innovation for CE‐linked SDG practices?
Drawing from the paradox theory and using the SAP‐LAP (Situation Actor Process–Learning Action Performance) model of inquiry (Sushil, 2000), the study pursues research questions by applying a case study approach.…”