“…Thus, these new technologies create vast opportunities for the firms in terms of improving their efficiency, competitiveness and profitability as well as their ability to adapt flexibly to unique circumstances (Bauer et al, 2015). These technologies hence make companies interested in such solutions and firms are even forced by competition to apply them (Asadollahi-Yazdi et al, 2020). Such technologies are among others robotics, Artificial Intelligence, 3D printing, additive manufacturing, big data analytics, digitalisation, automation, etc., which allow firms to improve the efficiency of various production processes radically.…”