“…The gap SMEs face when compared to large firms in getting economic rewards from their sustainable production practices suggests there is room for policies for sustaining the introduction of CE to help them overcoming innovation barriers (as discussed in Ghisetti et al, 2017) which may be specific to the typology of innovation considered, as discussed in García‐Quevedo et al (2020), who also stress that most CE disruptive innovators who redesign goods to reduce materials experience all of the possible existing barriers. Those policies may either be directly aimed at supporting innovation via for instance public funding (Cecere et al, 2020) or public procurement (Ghisetti, 2017) or indirectly aimed at stimulating certain features that facilitate the adoption of CE technologies, such as their internationalization (Chiarvesio et al, 2015), collaboration practices and networking activities with other firms to acquire knowledge from different sources (De Marchi, 2012) or supply‐chain integration (di Maria et al, 2022). Such policies, either direct or indirect, are especially needed for SMEs, who are shown in this study to face potential short‐term negative impacts through the adoption of CE practices.…”