“…As with the consumption of nondrug reinforcers, the consumption of drugs (eg ethanol, phencyclidine, cocaine, heroin) decreases in the face of increasing prices in both rats (eg Comer et al, 1996;Solinas et al, 2004;Heyman et al, 1999) and monkeys (Carroll et al, 1991;Carroll, 1996, 1997;Ko et al, 2002) (for a general review, Bickel et al, 1995). In the majority of studies, the demand for drug is initially inelastic to changes in price and then becomes elastic above a certain price, called P max (Hursh, 1991;Bickel et al, 2000).…”