“…On the other hand, higher education and SES can increase the demand for the service among women (Di Novi & Thakare, 2020). Again, rural mothers take lower ANC services, and the utilization varies by administrative divisions, reflecting the difference in socio-cultural factors (Di Novi & Thakare, 2020). Finally, the ANC service utilization increases over time due to the increased awareness of maternal and child healthcare services in Bangladesh (Akter et al, 2018).…”