“…Some studies report that novel stimuli elicit a larger negative amplitude Nc response than familiar stimuli (Carver et al, 2003; Czernochowski, Mecklinger, & Johansson, 2009; Dawson, Carver, Meltzoff, Panagiodies, McPartland, & Webb, 2002; Riggins, Rollins, & Graham, 2013), whereas other studies report that familiar stimuli elicit a larger negative amplitude Nc response than novel stimuli (de Haan & Nelson, 1997; 1999; Marshall, Drummey, Fox, & Newcombe, 2002; Riggins, Miller, Bauer, Georgieff, & Nelson, 2009). Due to these inconsistencies, Richards and Reynolds (2005) hypothesized that Nc amplitude “may be greater to the stimulus that elicits the greatest attentional response regardless of novelty versus familiarity or frequency of presentation (p. 612).” A recent study that assessed how visual preference, attention, and stimulus novelty influenced the Nc amplitude in infants supports this hypothesis (Reynolds, Courage, & Richards, 2010). The amplitude of the Nc component was largest for items that infants demonstrated a visual preference for regardless of whether the items were familiar or novel, suggesting that the Nc response may be a reflection of overall stimulus salience (Reynolds et al, 2010).…”