IntroductionMany of the things that animals do, they do together. This makes the analysis of social behavior a central problem in behavioral science. Our goal in this target article is to expand the conceptual and investigative tools that are used in the analysis of social behavior by integrating three different theoretical perspectives: biological theory, control systems theory, and learning theory (in the form of Pavlovian conditioning). We discuss how the integration of these three perspectives provides insights into important proximate mechanisms of social behavior that increase the efficiency and effectiveness of social interactions.The three theoretical approaches addressed in this paper have developed mostly independently of one another, and two of the three (control theory and learning theory) have had little to say about social behavior. The biological approach has focused on ecological and genetic factors that shape social behavior but has largely ignored the role of learning or learned associations. Control systems theory developed as a discipline in engineering, and although it has been used in the analysis of some biological systems (e.g., McFarland 1971), it has not been extended to social behavior. Pavlovian conditioning theory originated in investi-gations of digestive physiology and since then has been applied to a variety of other areas including cardiovascular and immune functioning, placebo effects, substance abuse, ingestive behavior, and language and memory (Hollis 1997; Abstract: The conceptual and investigative tools for the analysis of social behavior can be expanded by integrating biological theory, control systems theory, and Pavlovian conditioning. Biological theory has focused on the costs and benefits of social behavior from ecological and evolutionary perspectives. In contrast, control systems theory is concerned with how machines achieve a particular goal or purpose. The accurate operation of a system often requires feed-forward mechanisms that adjust system performance in anticipation of future inputs. Pavlovian conditioning is ideally suited to subserve this function in behavioral systems. Pavlovian mechanisms have been demonstrated in various aspects of sexual behavior, maternal lactation, and infant suckling. Pavlovian conditioning of agonistic behavior has been also reported, and Pavlovian processes may likewise be involved in social play and social grooming. Several further lines of evidence indicate that Pavlovian conditioning can increase the efficiency and effectiveness of social interactions, thereby improving their cost/benefit ratio. We extend Pavlovian concepts beyond the traditional domain of discrete secretory and other physiological reflexes to complex real-world behavioral interactions and apply abstract laboratory analyses of the mechanisms of associative learning to the daily challenges animals face as they interact with one another in their natural environments.Abstract: While feed-forward mechanisms may be ubiquitous in biological systems that form the substrat...