“…A second methodological strategy has involved short-term familiarization and testing of changes in attentional indexes within one brief session. Generally, these studies also suggest that duration of attention is greater to novel than to familiar stimuli (Fantz, 1964;Meyers & Cantor, 1966, 1967Saayman, Ames, & Moffet, 1964; but see Lewis, Bartels, Fadel, & Campbell, 1966). In each supporting case, however, the result was qualified by an interaction with familiarization rate, class of stimuli, sex, or specific stimulus preferences.…”