“…Previous research suggests that sensitivity to WHR develops in childhood between 4 and 5 years of age, implying that such sensitivity is a function of years of socialization and is possibly reliant on conceptual development (Johnson, Lurye, & Tassinary, ). However, a recent study by Alexander, Hawkins, Wilcox, and Hirshkowitz () found that female, but not male, infants show preferences for ‘ideal’ body types. This finding suggests not only that sensitivity to WHR may be acquired much more rapidly than previous reports, but also that such development varies by the sex of the observer.…”