“…Gender stereotypes and their use in the understanding of the social world can be observed in the study of toys due to precocity of gender preference in the developmental age. It seems that children, at 18 months of age, choose stereotypical toys according to gender (e.g., Powlishta, Sen, Serbin, Poulin-Dubois, & Eichstedt, 2001;Serbin, Poulin-Dubois, Colburne, Sen, & Eichstedt, 2001) and, by 2 years old, acquire some knowledge of the gender stereotyping of masculine and feminine activities and prefer to play with toys judged to pertain to their own sex rather than with neutral toys or stereotypical toys for the opposite sex (e.g., Martin, Eisenbud, & Rose, 1995;Leinbach, Hort, & Fagot, 1997;Serbin, Poulin-Dubois, & Eichstedt, 2002). Children, between 3 and 6 years old, appear to have better memories for information consistent with gender-type than for information inconsistent with gender-type (Liben & Bigler, 2002), and also for toys and activities labeled or stereotyped for their own, relative to the opposite sex (Cherney & London, 2003;Cherney, 2005).…”