“…The results were widely regarded as compelling evidence that the procedure was both safe and effective. However, despite the proclamations of conclusiveness of these results in a large number of publications (the majority of which were review‐type papers, not empirical study reports), these studies were not methodologically designed to support such claims, ie, Symplicity HTN‐1 did not include a control group and Symplicity HTN‐2 did not utilize a sham‐control group (see also additional references). Subsequent negative results from Symplicity HTN‐3, the most rigorously designed study to date, as was appropriate for its stage of development (phase 3), not only failed to provide supportive evidence of the intervention's efficacy but also demonstrated why scientific rigor in study design is critical for informing decisional benefit‐risk assessments even in the presence of vocal and broad‐based expert scientific endorsement.…”