Dichroic nanocomposites change their colors when they are viewed through a turning polarizer. In the case of polymer matrices containing inorganic nanoparticles, this color effect originates in anisotropic structures of inorganic moieties, such as uniaxially oriented linear assemblies of spherical nanoparticles or parallel oriented nanorods. The orientation of the particles or particle assemblies, respectively, is induced by the polymer matrix, either through oriented elongated hollow spaces or drawing. Matrices based on biopolymers (e.g. cellulose, polypeptides, chitin) as well as synthetic polymers (e.g. polyethylene, poly(vinyl alcohol)) have been employed. The dichroic colors have been generated so far mainly by silver or gold particles (including nanorods), but also other metals and occasionally also semiconductors (metalloids). Notably, dichroism is also disclosed in optical absorption spectra recorded with polarized light. Dichroism in biopolymer‐based objects with incorporated nanoparticles has been exploited for the cognition of biological fine structures, while dichroic films with technical polymers as matrices have been considered as optical switches in bicolored liquid crystal displays and authenticity cachets for documents, banknotes and packaging films. In this context, micropatterning of dichroic nanocomposites, which has been achieved by local heating procedures of materials composed of metal nanorods, is also of interest. © 2017 Society of Chemical Industry