Abstract. A chain (linearly ordered set) is rigid if it has no non-trivial automorphisms. The construction of dense rigid chains was carried out by Dushnik and Miller for subsets of R, and there is a rather different construction of dense rigid chains of cardinality κ, an uncountable regular cardinal, using stationary sets as 'codes', which was adapted by Droste to show the existence of rigid measurable spaces. Here we examine the possibility that, nevertheless, there could be many order-embeddings of the chain, in the sense that the whole chain can be embedded into any interval. In the case of subsets of R, an argument involving Baire category is used to modify the original one. For uncountable regular cardinals, a more complicated version of the corresponding argument is used, in which the stationary sets are replaced by sequences of stationary sets, and the chain is built up using a tree. The construction is also adapted to the case of singular cardinals.