“…Analysis of ranking data in the Thurstonian framework has received much attention in the behavioural science literature. See Arbuckle and Nugent (1973) for a general parameter estimation procedure, Böckenholt (1992) for a multivariate partial ranking model, Yao and Böckenholt (1999) and Yu (2000) for a Bayesian approach with Gibbs sampler, Brady (1989), Chan and Bentler (1996, 1998), and Yu, Lam, and Lo (2005) for factor analysis models, and Poon and Chan (2002) and Xu, Poon, and Lee (2008) for influence analysis. Moreover, relating the choice of a set of alternatives to the underlying subjective values is a commonly used modelling approach in marketing: see, for example, Currim (1982), Kamakura and Srivastava (1984), Carroll, Soete, and DeSarbo (1990), Harlam and Lodish (1995), Huber and Zwerina (1996) and Sinha and DeSarbo (1998).…”