Influence of Banking Advertisement of Bank Customer Satisfaction: An Examination of Pakistani Bank Customers' Choice

Mehmood, Arshad; Sabeeh, Najam Ul

doi:10.2139/ssrn.3298281

Cited by 3 publications

(5 citation statements)

References 10 publications

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“…Otherwise, it cannot be possible to increase the percentage of this alternative system. Parallel to this study, Mehmood and Sabeeh [47] evaluated the participation banking system in Pakistan. ey tried to understand the ways to improve customer satisfaction.…”

Section: Discussion Of the Analysis Resultsmentioning

confidence: 99%

“…Some of the researchers emphasized that banks' own policies are also important in this framework. For example, Mehmood and Sabeeh [47] and Nemati et al [48] stated that it is important for the financial institutions to carry out an effective marketing strategy. On the contrary, Nemati et al [48] and Hamza and Saadaoui [36] emphasized that the prices of banking transactions should be competitive.…”

Section: Literature Reviewmentioning

confidence: 99%

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Gaussian‐Based Soft Computing Approach to Alternative Banking System for Sustainable Financial Sector

et al. 2021

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This study aims to identify the necessary strategies for the development of a sustainable financial system. For this purpose, a novel approach could be provided for soft computing with Gaussian-based fuzzy DEMATEL approach to understand the significant levels and impact-relation degrees of these criteria. For robustness check, this evaluation has also been performed for triangular and trapezoidal fuzzy sets. There are many novelties of this study. Firstly, computer science has a significant role in the decision-making process. Another specificity is that the use of Gaussian numbers with fuzzy numbers is a new area. In addition, interval type-2 fuzzy (IT2F) sets also provide a significant advantage in decision-making under uncertainty. The results demonstrate that the size of the alternative financing, investment in efficient projects, and effective advertisement/promotions are the most important items to affect the performance of alternative banking system of emerging economies. Hence, it is recommended that the new banking applications should be applied by the state or the state can provide some incentives for foreign banks to invest in emerging economies, such as tax reduction. Another important point is that the financial intermediations should generate a component financial analysis team to examine the financial reports of the companies in detail so that the financial credibility of these companies can be evaluated more effectively.

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Section: Discussion Of the Analysis Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Gaussian‐Based Soft Computing Approach to Alternative Banking System for Sustainable Financial Sector

et al. 2021

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“…Chrisjatmiko (2018) ise yaptığı çalışmada yeşil reklam, yeşil imaj ve yeşil müşteri tatmini değişkenleri arasında pozitif ilişkiler olduğu sonucuna varmıştır. Mehmood ve Sabeeh (2018) ise bankacılık reklamlarının banka müşterilerinin tatmini üzerindeki etkisini araştırmıştır. Çalışma sonucunda reklamın banka müşteri tatmini üzerinde güçlü bir etkisinin olduğu bulgulanmıştır.…”

Section: Marka Reklamı Ve Marka Tatmini İlişkisiunclassified

“…Çalışmanın amacı doğrultusunda marka reklamının marka tatminin üzerindeki etkisini belirlemek için yapılan analizlerde, marka reklamının marka tatminini etkilediği tespit edilmiştir. Bu sonuç literatürdeki birçok çalışmayla benzerlik göstermektedir (Zubair Tariq, 2014;Chrisjatmiko, 2018, Mehmood ve Sabeeh, 2018. Markalar çoğunlukla pazara yeni giriş yapan veya satışlarını artırmak üzere planladıkları ürün veya hizmetler ekseninde reklam çalışmalarını gerçekleştirmektedir.…”

Section: Sonuçunclassified

The Mediating Role of Brand Satisfaction in the Brand Advertisement’s Effect on Brand Experience and Brand Loyalty: A Research on Hotel Guests

Sökmen

Yordam

EREN³

2022

Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi

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Amaç: Bu çalışmada, marka reklamı (MRR), marka tatmini (MRT), marka deneyimi (MRD) ve marka sadakati (MRS) ilişkisini ortaya koymak amaçlanmaktadır. Yöntem: Çalışmada nicel araştırma yöntemlerinden anket tekniği kullanılarak Ankara'da bulunan uluslararası zincir otelde konaklayan 268 misafire ulaşılmış ve çalışmada kullanılan veriler elde edilmiştir. Bulgular: Araştırma hipotezlerini test etmek için korelasyon ve regresyon analizi uygulanmıştır. Korelasyon analizi sonucuna göre marka reklamı, marka deneyimi, marka tatmini ve marka sadakati arasında pozitif ilişki olduğu tespit edilmiştir. Regresyon analizi sonuçlarına bakıldığında, marka reklamı ve marka tatmininin marka deneyimi ve marka sadakati üzerinde anlamlı etkisinin olduğu belirlenmiştir. Ayrıca marka reklamı, marka deneyimi ve marka sadakati değişkenleri üzerinde marka tatmininin kısmi aracılık rolü olduğu tespit edilmiştir. Tartışma: Analizler neticesinde ortaya çıkan bulgular literatürde yer alan ilgili çalışmalardan elde edilen sonuçlarla karşılaştırılmış ve birtakım öneriler geliştirilmiştir.

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“…Some researchers also depicted that the perfect knowledge regarding customer preference data plays an important role in creating a direct and long-term relationship with them. Thus, most multinationals and SMEs worked on making online advertisements to attract many customers in a short period (Mehmood and Sabeeh, 2018).…”

Section: Introductionmentioning

confidence: 99%

Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge

et al. 2022

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The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region. This study collects data by conducting various unstructured interviews. In this study, we used a qualitative data acquisition technique. The results show that online advertising does not have a significant impact on customer satisfaction. However, when brand knowledge is included as a parameter, the correlation between online advertising and customer satisfaction increases. Online advertising is a new advertising tool used by most organizations. This manuscript helps practitioners choose better tools for online promotion and uses a variety of recognition techniques to improve their brand knowledge. It has been known through this study, that building customer confidence in product quality is a very effective approach in front of business owners, as brand reputation enhances customer satisfaction. This study is unique in that previous studies considered elements of brand knowledge as parameters and ignored to find a direct relationship between online advertising and customer satisfaction. This study highlights key points that will help emerging researchers critically analyze such aspects in future studies.

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Influence of Banking Advertisement of Bank Customer Satisfaction: An Examination of Pakistani Bank Customers' Choice

Cited by 3 publications

References 10 publications

Gaussian‐Based Soft Computing Approach to Alternative Banking System for Sustainable Financial Sector

Gaussian‐Based Soft Computing Approach to Alternative Banking System for Sustainable Financial Sector

The Mediating Role of Brand Satisfaction in the Brand Advertisement’s Effect on Brand Experience and Brand Loyalty: A Research on Hotel Guests

Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge

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