Influence of Beauty Advisor, Price, Good Corporate Governance, Halal Knowledge, Distribution, and Influencers on Halal Cosmetic Market Share
Sri Utami,
Abu Yasid,
Iskandar Ritonga
et al.
Abstract:A Company's goals are profit and the best market share to occupy the position of market leader. Marketing strategies are proven to be able to maintain market share. The market leader can be predicted from the Stock Keeping Unit (SKU) in various store/outlet displays. This quantitative research based on best practices perfects the two studies, on ten variables forming the Halal cosmetics market share, namely beauty advisor, price, good corporate governance, halal knowledge, distribution, and influencers. This a… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.