Photochromic (PC) luminescent ferroelectric materials have aroused great interest because of their potential applications in optical information memories, optical switches and bio-imaging. However, those materials are basically opaque. In this work, we prepared a PC luminescent [Formula: see text][Formula: see text]NbO3-based ferroelectric transparent ceramic by modifying with [Formula: see text], [Formula: see text], [Formula: see text] and [Formula: see text], which not only have good optical transmittances ([Formula: see text]60% at 900[Formula: see text]nm), moderate ferroelectric properties and down-conversion photoluminescence (PL) properties, but also exhibit reversible PC behavior. After the illumination by xenon lamp, the colors of the ceramics change from pale green to gray, and then reversibly recover to their initial state via thermal stimulus (200∘C for 10[Formula: see text]min). Interestingly, both the optical transmittances and PL intensities can be effectively tailored by controlling the PC reaction process. The results suggest that the ferroelectric transparent ceramics are promising for the modulation of photoenergy and the design of optoelectronic devices.