Influence of Brand Image of a Sports Event on the Recommendation of Its Participants

Cevallos, Daniel Martínez; Alguacil, Mario; Moreno, Ferrán Calabuig

doi:10.3390/su12125040

Cited by 17 publications

(10 citation statements)

References 84 publications

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“…Oshimi regards the fit between a host city and a sports event as the antecedent variable in a city's image and the place attachment to the host city as the outcome variable. The study found that the development of these two variables is beneficial for the behavioral intentions of residents, indicating that residents play an important role in the development of sports events [17].…”

Section: Literature Review and Research Hypothesismentioning

confidence: 85%

The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games

Chen

2022

Urban Science

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Mega sports events play an important role in the development of the host city. This study examined the relationship between event prestige, city image, place attachment, and event involvement intention of the host community. Data were obtained using questionnaires distributed to college students in Chengdu, China 2022, when it was the host of the World University Games. The results show that the event’s prestige as perceived by college students had a significant positive impact on the intention to participate in the event, and the event’s prestige had a significant positive impact on the image of the city but had no effect on the place attachment of college students. City image and place attachment has a chain mediating effect between the event prestige and the participation intention. Moreover, hosting an event can form a positive image of the host city, thus further enhancing the place attachment of college students, and providing talent protection for urban development. The implications of these findings for the event’s organization strategies as well as future research directions are discussed.

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Section: Literature Review and Research Hypothesismentioning

confidence: 85%

The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games

Chen

2022

Urban Science

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“…Sixth, SMEs do not take advantage of branding because they do not understand the importance of branding for the products they produce and the businesses they develop. The brand congruence of a business builds trust and commitment and influences the economic behavior of consumers toward an item [135]. This study found that most SME players in Makassar City only focus on selling and have not thought about the quality of their product brands.…”

Section: Determinants Of Human Resource Capacity and Productivity Of Smesmentioning

confidence: 86%

Economic Business Sustainability and Strengthening Human Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises (SMEs) in Makassar City, Indonesia

Hernita¹,

Surya

Perwira³

et al. 2021

Sustainability

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The dynamics of urban development coupled with economic growth have contributed positively to the development of small and medium enterprises (SMEs). Optimizing the utilization and strengthening of the capacity of SMEs’ human resources will encourage increased productivity of economic enterprises and the sustainability of small and medium enterprises (SMEs). This study aims to analyze (1) strengthening the capacity of human resources (HR) of small and medium enterprises to work as a determinant of increasing the productivity of small and medium enterprises (SMEs) and labor absorption; (2) the effect of strengthening the capacity of human resources (HR), business productivity, technology utilization, and business diversification on the sustainability of small and medium enterprises (SMEs); and (3) optimizing the role of government in supporting business development, increasing productivity, business stability and sustainability of small and medium enterprises (SMEs). This study uses a sequential explanatory design approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. Qualitative analysis in this study was carried out through a process of data reduction, data presentation, and conclusion drawing, while the quantitative analysis in this study uses quantitative descriptive analysis, correlation, and multiple regression. The results showed that strengthening the capacity of human resources, coupled with the use of technology, and followed by diversification of business, had a positive contribution to increasing the productivity of small and medium enterprises (SMEs). Furthermore, strengthening human resource capacity, business productivity, technology utilization, and business diversification simultaneously have a positive and significant correlation to the sustainability of small and medium enterprises (SMEs) with a determination coefficient of 72.3%. This study recommends that government policy support through strengthening human resource capacity, increasing business productivity, technology utilization, and business diversification have an impact on the sustainability of small and medium enterprises (SMEs) in Makassar City, Indonesia.

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“…Satisfaction and consumers' perceived value influence the customer's future behavioral intentions [83]. Trust in a brand and commitment to the brand in sports events favorably influence the recommendation of the event brand to other participants [84]. While customer trust and satisfaction play the role of mediating variables, corporate image influences the Millennials' recommendation (word of mouth) of a fitness center [85].…”

Section: Hypothesis 10 (H 10 ) the Fitness Center Image Positively In...mentioning

confidence: 99%

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

Dabija,

Csorba,

Pop

et al. 2023

Behavioral Sciences

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Millennials of the 21st century tend to have an active daily life and practice more sports, spending more on health and fitness. Therefore, the present paper seeks to investigate the propensity of Millennials to recommend their preferred fitness center, depending on their psychological condition (i.e., introversion versus extraversion), which may lead to their tendency to practice and to their involvement and satisfaction with the fitness center. The authors deduce a conceptual model from the literature, which is further analyzed with data collected through an empirical investigation based on a face-to-face administered questionnaire. Data gathered from 2138 Millennials are investigated with the help of structural equation modeling using SmartPLS. The results show that a positive image of a fitness center stimulates the satisfaction of extravert and introvert consumers. Millennials have different personality types, such as extraversion and introversion, that influence their propensity to practice fitness and to recommend their favorite fitness center. It can be concluded that not only extraversion but also introversion influence consumers’ satisfaction, positively impacting the consumer’s intention to recommend their favorite fitness center to peers.

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Influence of Brand Image of a Sports Event on the Recommendation of Its Participants

Cited by 17 publications

References 84 publications

The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games

The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games

Economic Business Sustainability and Strengthening Human Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises (SMEs) in Makassar City, Indonesia

The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center

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