2012
DOI: 10.1016/j.foodqual.2011.10.011
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Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes

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Cited by 88 publications
(90 citation statements)
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References 19 publications
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“…To date, little is known about consumer attitudes towards chewing gum, with the exception of a study on packaging design aspects and their influence on people's willingness-to-buy (Rebollar, Lidón, Serrano, Martín, & Fernández, 2012), a comparison of methods to test flavour and texture attributes of chewing gum (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2016) and consumer product liking/rating after one time only vs. repeat exposure (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2015).…”
Section: Scope On Chewing Gummentioning
confidence: 99%
“…To date, little is known about consumer attitudes towards chewing gum, with the exception of a study on packaging design aspects and their influence on people's willingness-to-buy (Rebollar, Lidón, Serrano, Martín, & Fernández, 2012), a comparison of methods to test flavour and texture attributes of chewing gum (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2016) and consumer product liking/rating after one time only vs. repeat exposure (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2015).…”
Section: Scope On Chewing Gummentioning
confidence: 99%
“…Some investigations analyse the influence of certain packaging attributes, such as colour, shape or label, on consumer expectations of that product (Ares & Deliza, 2010;Puyares, Ares, & Carrau, 2010), as well as on their willingness to buy (Underwood, Klein, & Burke, 2001;Ampuero & Vila, 2006;Rebollar, Lidón, Serrano, Martín, & Fernández, 2012).…”
Section: Introductionmentioning
confidence: 99%
“…In the present investigation the red background color was more preferred than green, but the difference was statistically insignificant Table 5. Rebollar et al (2012), in turn, presented that subjects preferred chewing gum packaging in warm (red and yellow tints) colors, more than the cool once (purple-green tints). Rebollar et al (2012), in turn, presented that subjects preferred chewing gum packaging in warm (red and yellow tints) colors, more than the cool once (purple-green tints).…”
Section: Discussionmentioning
confidence: 95%
“…There were numerous studies in a marketing field regarding traditional ways of demonstrating goods and many of them concerned products packages (e.g. For instance, Rebollar et al (2012) examined the impact of various artificially prepared chewing gum packages involving warm, cold and grey colors on consumer expectation and willingness to buy whereas Grobelny and Michalski (2015) focused only on two colors: pink and grey. It seems that one of the most important characteristics in this context may be connected with the application of specific color schemes.…”
Section: Introductionmentioning
confidence: 99%