A fully superconducting wind generator employs superconductors in stator and rotor to enable high torque density and low weight, that is, enable an ultra-light electric machine for wind application. However, the level of the AC loss of the stator armature coils is a critical issue, which lacks investigations in the design of the fully superconducting generators. In this paper, an in-house model was developed to analyze the potential of a fully superconducting generator by integrating the electromagnetic design with the AC loss estimation. The electromagnetic model was made through analytical equations, which take into consideration the geometry, the magnetic properties of iron, and the nonlinear E–J constitutive law of superconductors. Since the permeability of iron materials and the critical current of the superconductors depend on the magnetic field, an iteration process was proposed to find their operating points for every electromagnetic design. The AC loss estimation was carried out through finite element software based on the T–A formulation of Maxwell’s equations instead of analytical equations, due to the complexity of magnetic fields, currents and rotation. The results demonstrate that the design approach is viable and efficient, and is therefore useful for the preliminary design of the generator. In addition, it is found that smaller tape width, larger distance between the superconducting coils in the same slot, smaller coil number in one slot and lower working temperature can reduce the AC loss of the stator coils, but the reduction of the AC loss needs careful design to achieve an optimum solution.