Influence of Competitive Aggressiveness on Performance of Agricultural Co-Operatives in Uasin Gishu County, Kenya

Abstract

The purpose of the study was to analyze the influence of competitive aggressiveness on performance of agricultural cooperatives in Uasin Gishu County. The study was guided by the objective to establish the influence of competitive aggressiveness on performance of cooperative societies in Uasin Gishu County. The study was also guided by the Situational Leadership theory in discussing competitive aggressiveness as a construct of Entrepreneurial Orientation. This study adopted a descriptive research design to understand the influence of proactiveness on performance. The study area was in Uasin Gishu County in Kenya with approximate target population of 414 staff in 63 registered agricultural cooperatives. Stratified sampling technique was used to select a sample of 203 respondents. Primary data was collected by quantitative methods. Pilot testing was carried out to test the validity and reliability of the instruments. Regression analysis was used for the analysis of the quantitative data, where data was then represented in descriptive tables and inferential form. Relationships between different variables were analyzed using a regression model. The study concluded that competitive aggressiveness was significant. It has an influence on performance of cooperatives in Uasin Gishu County. The findings from this study would be useful to policy makers, researchers, development planners and Uasin Gishu County, in the attempt to achieve entrepreneurship development which is crucial to attainment of Vision 2030.

Critical perspectives on the support of inclusive agricultural innovation in Kenya

“…Uasin Gishu is a region in Western Kenya often referred to as the 'bread basket' of country due to the high food production in the region compared to the rest of the country (County Government of Uasin Gishu, 2013; Clare, Simiyu and Elizabeth, 2019;Wildermuth, 2021). The major crops cultivated in the region have traditionally been wheat, maize, beans, sorghum, millet, and vegetables while new crops such as passion fruit, avocado and coffee have been recently introduced in the region.…”