2021
DOI: 10.54259/ijba.v1i2.67
|View full text |Cite
|
Sign up to set email alerts
|

Influence of Consumer-Based Brand Equity on Brand Loyalty Through Customer Satisfaction

Abstract: The purpose of this study is to analyze the effect of Consumer-based brand equity on Brand loyalty through Customer satisfaction. This study used purposive sampling data collection techniques. This study was analyzed using the Structural Equation Model (SEM) analysis method. The results of this study indicate (1) The Influence Dimensions of Consumer-Based Brand Equity on Customer Satisfaction, where (1a) Perceived quality has no positive effect on Customer satisfaction; (1b) the Perceived value of cost has a p… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
2
0

Year Published

2022
2022
2023
2023

Publication Types

Select...
2

Relationship

0
2

Authors

Journals

citations
Cited by 2 publications
(2 citation statements)
references
References 19 publications
0
2
0
Order By: Relevance
“…Due to the absence of a recent journal that discusses this issue, I use research by [21], which conveys that ease of use contributes to customer satisfaction and thus makes the image of a product much better than its competitors [21]. Supported by the latest research from [22], confirms that a product will have a superior image when satisfaction from consumers refers to the advantages possessed by the product [22]. The UB-Care Digital Application is a technology that is easy to use, because the platform-based UB-Care Digital Application has an aspect of using services by filling out forms and also through a one-click system, where the aspect of excellence over this convenience can certainly satisfy students who in the end can create the image of Universitas Brawijaya which is considered much better than other universities.…”
Section: Discussion Of Partial Influence Resultsmentioning
confidence: 99%
“…Due to the absence of a recent journal that discusses this issue, I use research by [21], which conveys that ease of use contributes to customer satisfaction and thus makes the image of a product much better than its competitors [21]. Supported by the latest research from [22], confirms that a product will have a superior image when satisfaction from consumers refers to the advantages possessed by the product [22]. The UB-Care Digital Application is a technology that is easy to use, because the platform-based UB-Care Digital Application has an aspect of using services by filling out forms and also through a one-click system, where the aspect of excellence over this convenience can certainly satisfy students who in the end can create the image of Universitas Brawijaya which is considered much better than other universities.…”
Section: Discussion Of Partial Influence Resultsmentioning
confidence: 99%
“…The survey was conducted between March 2022 and May 2022 with a total of 236 respondents. Although this is not a very high number (which may be considered a limitation of our study), it corresponds to the average number of respondents ( 246) in similar studies aiming to reveal other aspects of customer loyalty: 300 respondents (Bianchi, 2015); 151 respondents (Chinomona, 2016); 284 respondents (Fortes et al, 2019); 300 respondents (Sudari et al, 2019); 290 respondents (Kurnianingsih & Riorini, 2021); 151 respondents (Hudaya et al, 2021). Sample used in our research is considered to be sufficient for deriving robust results using partial least squares analysis, which is design to produce reliable results from a relatively small samples (Vinzi et al, 2011).…”
Section: Quantitative Researchmentioning
confidence: 95%