Influence of Corporate Social Responsibility on Competitive Advantage Through the Mediating Role of Green Brand Image and Green Brand Love

Abstract

In today's highly competitive and technology-driven business landscape, understanding the issues that influence corporate social responsibility, green brand image and green brand love has become critical for organizations seeking to maintain a competitive edge. This quantitative investigation is intended to scrutinize the inspiration of corporate social responsibility on competitive advantage through the mediating role of green brand image and green brand love. The study employs a rigorous quantitative research design, collecting data from a diverse sample of customers across various industries. The discoveries reveal that corporate social responsibility shows a pivotal role in strengthening green brand image, green brand love and competitive advantage Furthermore, green brand image and green brand love has positive association with competitive advantage These findings have important implications for marketers who aim to build green brand image and green brand love through corporate social responsibility and increase competitive advantage.