The technology of solar still shows up as an effective and affordable solution to convert available brackish water into potable water. The present study aims to address the challenge of providing freshwater by desalinating brackish water using solar energy. An attempt has been made in this work to make a desalination system for the efficient utilization of solar energy by using a parabolic reflector and energy‐storage material. Modification in the desalination system and storage of energy facilitates the continuation of the process in sunshine and off‐sunshine hours which increases yield output. To investigate the objectives, helical‐shaped focal tubes and nano‐enhanced phase change material (PCM) are prepared. The desalination system is coupled with nano‐enhanced PCM by placing it in the annular space of a helical‐shaped focal tube. The heat transfer coefficient ranged from 11.46 to 28.77 W/(m² K). PCM 3 (i.e., base PCMs with 1.5% nanoadditives) achieved a maximum productivity of 3533.3 mL/m²/day, marking a 97.89% improvement over the system without PCM. The preheated water outlet temperature reached 67.4°C, and the basin water temperature was 75.35°C. The highest concentrator efficiency recorded was 49.82% at a mass flow rate of 0.0053 kg/s. Thermodynamic analysis showed a 67.19% enhancement in overall thermal efficiency with PCM 3 compared with the non‐PCM scenario. Additionally, the system attained a maximum average exergy efficiency of 12.29% and the shortest payback period of 115 days. The study concludes that the base PCM sample with a 1.5% mass concentration of nanoparticles was optimal.