Influence of Ecuadorian Homosexual Subculture in Consumption Culture: Study about Information Consumption on Twitter

Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter

“…Finally, the categorization, classification and level of sentiment found as a result of the tweet analysis are mapped in the model that describes cultural factors, proposed by Perez-Cepeda and Arias-Bolzmann (2020) . See Fig.…”

“…Sentiment: N: Neutral; +: Positive; -: Negative. Adapted from Perez-Cepeda and Arias-Bolzmann (2020) - prepared by the authors. …”

“…On the other hand, Mostafa and Nebot (2017) suggested that future research uses topic recognition techniques to determine the most representative topics behind each sentiment, allowing comprehensive knowledge of the underlying causes of positive or negative sentiments to be obtained. In addition, Perez-Cepeda and Arias-Bolzmann (2020) recommend that future studies look at how people make sense of the information they consume in digital media and how information influences sociocultural factors. In addition, they propose to use as a starting point the model that describes the cultural factors of the homosexual subculture to compare sociocultural contexts that arise from studies on social domains with the social network Twitter.…”

“…It is expected that the results of this research will be an instrument for (a) social media administrators, so they can learn about the lexicon used by users when posting messages, especially during the pandemic; (b) researchers, so they can analyze the body of the message and determine sociocultural factors that underlie the writing, interpretation, and exchanges of tweets between users; and (c) academics, so they can use Twitter as a tool to collect data to determine the perception of users exchanging information in times of crisis. The relevance of this research lies in describing the link between sociocultural factors that emerge in times of global crisis, such as the COVID-19 pandemic, and the model describing sociocultural factors proposed by Perez-Cepeda and Arias-Bolzmann, 2020 , Perez-Cepeda and Arias-Bolzmann, 2021 .…”

“…Second, the implementation of digital communication channels promotes the production and consumption of information, which makes it possible to know the sociocultural factors of the people who interact in them ( Perez-Cepeda & Arias-Bolzmann, 2020 ). In this way, this research provides relevant information on sociocultural factors during the pandemic and generates new knowledge that serves as a livelihood for studies aimed at identifying behaviors in virtual environments.…”