Influence of Electronic Word of Mouth on Customer Reservations Decision Making in Egyptian Hotels

Soliman, Sherif; Awad, Nancy Awadallah; Soliman, Sameh S. M.

doi:10.21608/jaauth.2021.107102.1269

Cited by 2 publications

(2 citation statements)

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“…This result indicated that the first hypothesis of the research was not accepted. This is consistent with Cong & Zheng (2017) and Bhandari & Rodgers (2018) and (Soliman et al, 2022) where they indicated that purchasing decisionmaking or Purchase Intention by customers might be influenced to some degree by E-WOM. Furthermore, this result is consistent with Leung et al, (2015); Bore et al, (2017); Bhandari & Rodgers, (2018); Plidtookpai & Yoopetch (2021); , where they emphasized that E-WOM is widely acknowledged to have a significant impact on customer purchase intention.…”

Section: Test Of the Research Hypothes Essupporting

confidence: 85%

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Atito

El-Jalil

Rady

et al. 2023

International Journal of Tourism and Hospitality Management

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There are many positive E-WOMs linked with a business's product or brand. As a result, customer trust in a product, as well as brand information and knowledge made available via E-WOM, can reinforce purchase intent. The primary goal of this research was to look at the effect of electronic word-of-mouth (E-WOM) on purchasing intentions (PI) through social media. This research presented the E-trust as a mediating variable to describe and clarify the correlation between E-WOM and purchase intention. Primary data was collected through an online survey with the help of a standardized questionnaire from 400 customers who have visited the youth hostel brand at (Luxor, Aswan and Red Sea governorate). Data collected were analyzed using SPSS (23). A five-point Likert scale used to test the attitude of the participators toward research variables. The main result of the research was that there was a significant influence of E-WOM on purchase intention, where E-trust partially mediates the effect of E-WOM on purchase intention. The research recommended that E-WOM is a highly effective kind of communication thathas the potential to greatly improve a user's experience. Working to stimulate and manage E-WOM activity. In order to increase customer purchase intent, hostel should also focus on the function of e-trust development by improving service credibility, and interaction convenience. In addition, special attention should be devoted to customer satisfaction and complaints.

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Section: Test Of the Research Hypothes Essupporting

confidence: 85%

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Atito

El-Jalil

Rady

et al. 2023

International Journal of Tourism and Hospitality Management

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“…The tourist industry must face an ongoing issue: how to JCHMSD 14,3 allow access to sites while also conserving the resource. Although no two world heritage sites are comparable, they all face similar challenges, such as managing a careful balance between visitor traffic and conservation (Soliman, 2010). Egypt has a wealth of historic monuments with several remarkable universal values.…”

Section: Methodsmentioning

confidence: 99%

Nightlife in historical sites: between lights and shadows (visions and challenges)

Fewella

2022

JCHMSD

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PurposeThe paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these sites and determine ways to address them. The study aims to suggest several light-and-shadow approaches and designs to enhance the experience of visiting historical sites.Design/methodology/approachThis study identifies problems of nightlife in historical sites with an online international questionnaire to determine the preferences and difficulties faced by visitors of historical sites during day and night. After that Egypt was determined as a sample case of a developing country; its archaeological sites need to be improved. The main problems of historical Egyptian sites were investigated and approaches in developing historical sites with interactive lighting design were presented after an online questionnaire to the Egyptian society.FindingsThe paper shows that archaeological sites need some development, especially in their technological and lighting aspects, to overcome visitors’ low night-time interest in archaeological sites. Research has found certain limitations in the effects of constructing artificial illumination. The study provides modern sustainable solution for some light challenges in historical sites with approaches and solutions to solve it.Research limitations/implicationsThe results of that research could be applied in developing countries, but with larger specific studies to the historical urban locations according to the politics of the country.Practical implicationsThe paper includes sustainable approaches in developing historical sites with technological lighting design required to enhance historical sites at night-time and make visits more interactive and interesting.Originality/valueThis paper presents an identified need of historical sites visitors’ to study applying modern approaches in enhancing urban historical sites.

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Influence of Electronic Word of Mouth on Customer Reservations Decision Making in Egyptian Hotels

Cited by 2 publications

References 0 publications

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Nightlife in historical sites: between lights and shadows (visions and challenges)

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