Knowledge about the social behavior of sharks is a growing research field, but not many observations are available on the social interactions between pairs of sharks in the presence of passive surface bait and mainly related to aggregations. Between 2009 and 2018, in Gansbaai, South Africa, 415 white sharks were sighted, and 525 surface-generated social interactions were identified, exhibited by 169 different white sharks. The mean sighting rate was 0.91 (range 0.18–1.53) white sharks per hour. Eight patterns of social interaction were exhibited: swim by, parallel swim, follow/give way, follow, give way, stand back, splash fights, and piggyback. Non-random interactions occurred when pairs of specimens approached the passive surface bait, confirming that the white sharks made a real choice, showing a dominance hierarchy during the ten years of data collection. Evidence of non-random social interactions in the surface behavior of bait-attracted white sharks Carcharodon carcharias in Gansbaai’s transient population was the goal of this research.