This study aims to understand students' perceptions and attitudes in Vietnam about the importance of developing soft skills in their academic and professional life. Through in-depth interviews with 15 students from 9 universities in Hanoi. The research results show that university students in Vietnam generally understand and appreciate the importance of soft skills for personal development, career advancement and meeting society's expectations. Students recognize the competitive advantage that soft skills bring to the job market and express motivation to develop these skills, including career aspirations and personal development goals. However, the study also identifies various barriers and challenges that prevent them from acquiring and applying soft skills. Based on the results of the study, a number of recommendations are made to support the holistic development of students, equipping them with the necessary soft skills for academic and career success.