Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Hennyeyová, Klára; Janšto, Erik; Šilerová, Edita; Stuchlý, Peter

doi:10.7160/aol.2021.130305

Cited by 6 publications

(6 citation statements)

References 9 publications

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“…It is one of the most differentiated products on the food market [9]. The quality is connected with the place of origination [10] being different among vintages and wine produces [11]. Consumer determining factors change according to the range of wine characteristics, supporting a hierarchical scale of wines, as the quality increase or decrease [8].…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

et al. 2022

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In the rising post COVID-19 period the world is different not only from the economic point of view but also from the social and cultural point, including the selection of goods, and foods by the “new” customers. Wine is a major daily drink worldwide, affecting the lives of consumers worldwide. The aim of the study was to investigate the impact of COVID-19 on consumers’ motives for quality wine, namely the Greek wine and the local Samos’ Greek wine, assessing possible changes in their wine habits effecting current and future wine production, consumption, and sustainable regional development. Consumers’ motives were tested using variables of wine purchase and consumption (such as place of purchase, money spent, amount consumed, accompaniment meals), and preference for quality wine (such as traditional, appearance, organoleptic, sustainable, general characteristics). A self-response questionnaire survey was carried out in January and February 2022 on a sample of 1493 participants through the Google platform. Basic statistical tools, combined with cross and Chi-square tests were used in order to analyze the collected data. The results show interesting changes in consumers’ motives in the new rising global era. The participants buy less from supermarket (−4.2%), more via online (+1.8%) and equally from other places, the majority one bottle per month spending 10 to 20 euros today. They consume less wine (−5.1%), the majority one bottle per month, preferable at home (+6%), with friends (+1.6%), rather than at the restaurant (−8.2%), the club/bar (−8.9%), the night club (−5.8%), or during celebration (−3.2%). They continue to prefer the “red with red, white to white” accompaniments with meals. They select quality wines based on the conventional variables with emphasis to the taste (94.5%), aroma (83.9%), value for money (72.8%). The participants expressed similar motives for the quality Samos’ wines. However, even though they are aware of its high quality (92.9%), only 53% of them have tasted them, and fewer are consuming then occasionally (32.3%). Our findings indicate that the sustainability, and growth of the quality wine in the new socioeconomic era, should focus on the easy access (including on line), the consumption at home, with friends and family, keeping the same preferences between different kinds of wine with the different meals for the consumers.

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Section: Literature Reviewmentioning

confidence: 99%

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

et al. 2022

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“…Evaluasi Penerapan strategi ini menggunakan Key Performance Indicator (KPI) untuk mengukur sejauh mana startegi tersebut tepat sasaran. Pengukuran ini juga sebagai bahan evaluasi strategi lanjutan (Hennyeyová et al, 2021;Primasiwi et al, 2021). Berdsarkan kajian penelitian (Hennyeyová et al, 2021;Primasiwi et al, 2021) Kebaruan yang ditawarkan dari penelitian ini dapat dilihat dari strategi yang digunakan dan obyek dari penelitian tersebut pada start-up.…”

Section: Pendahuluanunclassified

SOSTAC sebagai Strategi Pemasaran Digital pada Start-Up Picnicker untuk Meningkatkan Merchant

Nazulfa¹,

Santoso²

2023

JMK

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This study examines and reveals that digital marketing strategies using SOSTAC are more effectively applied to startups during the post-pandemic compared to strategies that are already mainstream. The novelty of this research lies in the application of the SOSTAC strategy for start-up businesses. The research method used is SOSTAC or short for Situation Analysis, Objective, Strategy, Tactic, Action, and Controlling. In the early days before implementing SOSTAC, the startup had difficulty increasing merchants. Even though the number of merchants who join this startup is one indication of the success of the business. The Key Performance Indicators used are 12 digital marketing dimensions plus 1 target increase in merchants. The results showed a significant increase in each component of the indicators used. Performance improvement based on the smallest percentage is 14% and the highest is 500%. This study at the same time reinforces previous research that the application of SOSTAC is more effective when compared to using the usual strategy.

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“…KPIs mainly focus on elements key to organisational success in the present and the future (Zarzycka & Krasodomska 2021). Defining and monitoring KPIs is key for organisational success as organisations will be able to remain competitive in their industries (Hennyeyová et al 2021). The aim of KPI development should be to provide transparency regarding CSFs.…”

Section: Key Performance Areas and Indicatorsmentioning

confidence: 99%

“…KPIs are tools used to meticulously reflect a project's goals as they assist in detailing the nature, scope, projected quality, and unique traits of the project (Ho et al 2021). KPIs are essential for planning, control, establishing transparency, and supporting decision-making in management (Hennyeyová et al 2021). KPIs are ideally useful for performance analysis (Ho et al 2021).…”

Section: Key Performance Areas and Indicatorsmentioning

confidence: 99%

Key performance areas and indicators perceived to be critical for Information Science roles in the Fourth Industrial Revolution

Mabe

Bwalya

2022

SAJLIS

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The Fourth Industrial Revolution (4IR) has changed the rules of competition, resulting in organisations needing new and improved business strategies. The execution of these strategies is critical to organisational success. One way of ensuring that employees execute strategies optimally is by developing key performance areas (KPAs) and key performance indicators (KPIs). This study focused on the IKM related departments or teams. Thus, the study aimed to determine KPAs and KPIs needed by IKM teams for success in the 4IR. To fulfil the aim of the study, the researchers took on a Delphi study where experts participated in two rounds of data collection. One was to identify the KPAs and KPIs necessary for IKM teams, and the second was to get the experts to share their thoughts on each other's views regarding KPAs and KPIs necessary for success in the 4IR. The experts identified 54 KPAs and 33 KPIs in total. Individual organisations should undertake further research to determine whether they help them achieve optimum success. Furthermore, there is a need to decide whether they need to update the existing KPAs and KPIs or not.

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Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT

Cited by 6 publications

References 9 publications

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine

SOSTAC sebagai Strategi Pemasaran Digital pada Start-Up Picnicker untuk Meningkatkan Merchant

Key performance areas and indicators perceived to be critical for Information Science roles in the Fourth Industrial Revolution

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