Influence of label design on children’s perception of two snack foods: Comparison of rating and choice-based conjoint analysis

Ares, Gastón; Arrúa, Alejandra; Antúnez, Lucía; Vidal, Letícia; Machín, Leandro; Martínez, Joseline; Curutchet, María Rosa; Giménez, Ana

doi:10.1016/j.foodqual.2016.05.006

Cited by 52 publications

(40 citation statements)

References 47 publications

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“…Beyond the content analyses, the experimental, mixed methods, focus group, survey, interview-based, and observational studies also used a wide variety of food types in analysing the impact of child-directed packaging. Experimental studies (n = 20), for example, focused on specific packaged food products such as yogurt and sponge cake [10,11], chocolate wafers [65], soy snack food bars [42], orange juice [14], or various branded/brand name products [32]. Only two of the experimental studies (headed up by the same research team) used the exact same products-in this case, showing children printed labels for yogurt and sponge cake [10,11].…”

Section: Nutritional Quality Of Child-targeted Packaged Foods and Typmentioning

confidence: 99%

“…Experimental studies (n = 20), for example, focused on specific packaged food products such as yogurt and sponge cake [10,11], chocolate wafers [65], soy snack food bars [42], orange juice [14], or various branded/brand name products [32]. Only two of the experimental studies (headed up by the same research team) used the exact same products-in this case, showing children printed labels for yogurt and sponge cake [10,11]. Survey studies (n = 2), moreover, tested the influence of packaging on either children's perception of milk [29] or products with fruit, minimal fruit, or no fruit [48].…”

Section: Nutritional Quality Of Child-targeted Packaged Foods and Typmentioning

confidence: 99%

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The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Elliott

Truman

2020

Nutrients

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Child-targeted food marketing is a significant public health concern, prompting calls for its regulation. Product packaging is a powerful form of food marketing aimed at children, yet no published studies examine the range of literature on the topic or the “power” of its marketing techniques. This study attempts such a task. Providing a systematic scoping review of the literature on child-targeted food packaging, we assesses the nutritional profile of these foods, the types of foods examined, and the creative strategies used to attract children. Fifty-seven full text articles were reviewed. Results identify high level trends in methodological approaches (content analysis, 38%), outcomes measured (exposure, 44%) and with respect to age. Studies examining the nutritional profile of child-targeted packaged foods use various models, classifying from anywhere from 41% to 97% of products as unhealthy. Content analyses track the prevalence of child-targeted techniques (cartoon characters as the most frequently measured), while other studies assess their effectiveness. Overall, this scoping review offers important insights into the differences between techniques tracked and those measured for effectiveness in existing literature, and identifies gaps for future research around the question of persuasive power—particularly when it comes to children’s age and the specific types of techniques examined.

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Section: Nutritional Quality Of Child-targeted Packaged Foods and Typmentioning

confidence: 99%

Section: Nutritional Quality Of Child-targeted Packaged Foods and Typmentioning

confidence: 99%

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Elliott

Truman

2020

Nutrients

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“…Respondents are then asked to rate each unique combination in terms of their most desired attribute combination. This approach has been used widely in relation to consumer choice of food products (Ares et al, 2016;Maehle, Iversen, Hem, & Otnes, 2015). Conjoint analysis therefore provides an evaluation of a designed set of multi-attribute alternatives, which are used to study consumer preferences about the attributes of a product and it enables the researcher to determine the relative importance of each attribute and which levels of each attribute are preferred.…”

Section: Food Decis Ion Makingmentioning

confidence: 99%

Independent decision making of adolescents regarding food choice

McKeown

Nelson

2018

Int J Consumer Studies

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The adolescence period is the stage in the life cycle in which individuals begin to develop independent decision making related to their social environment including their dietary intake. The period is fundamental in the development of longer term eating habits that may be reflected in adulthood. This study aimed to investigate the decision‐making process of adolescents and their dietary behaviour in the achievement of a balanced diet and to determine the underlying factors that may affect these choices. To meet this aim, a three phase data collection was utilized. In phase 1, a baseline questionnaire (n = 239) measured factors affecting dietary behaviour and the barriers in the achievement of a balanced diet. Phase two employed and measured respondents’ (n = 235) independent decision making by rating nineteen menu choices which reflected all options of dietary guidelines. This was analyzed through conjoint analysis. In phase three a subsample (n = 55) from the first two phases completed a food map which determined underlying reasons for food decisions and choice behaviour. Results revealed that when adolescents are given free choice they tend to follow an unbalanced diet with some diets raising concerns for their current and future health. Fifty‐seven percent of respondents displayed serious concerns in their dietary choice of which 18% were identified as requiring immediate intervention. The most noticeable factors affecting dietary choice were the desire to eat foods high in fat and carbohydrates and low in fruit and vegetable consumption. Food‐mapping indicated prior knowledge and attitudes had no effect on the choices made but that that behaviour of parents in the preparation of meals at home and peers in the selection of snack choices had the most influence on the unbalanced diet.

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“…Conjoint analysis (CA) is a useful tool to identify factors that have greater weight or importance in the perception that a certain product generates in the consumer (Annunziata and Vecchio ). This methodology has been used in several fields for the development or optimization of products, advertising, studies of market segmentation, simulation of purchasing decisions and study of consumer preferences (Vidal and others ; Wu and others ; Asioli and others ; Lima Filho and others ; Ares and others ; Shan and others ). In particular, the rating‐based CA estimates the relative importance of a number of product attributes by breaking down consumer judgment about a set of alternatives into separate and compatible utilities through which the original global judgment can be reconstituted.…”

Section: Introductionmentioning

confidence: 99%

Influence of Images on the Evaluation of Jams Using Conjoint Analysis Combined with Check‐All‐That‐Apply (CATA) Questions

Miraballes

Gámbaro

2017

Journal of Food Science

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A study of the influence of the use of images in a conjoint analysis combined with check-all-that apply (CATA) questions on jams was carried out. The relative importance of flavor and the information presented in the label in the willingness to purchase and the perception of how healthy the product is has been evaluated. Sixty consumers evaluated the stimuli presented only in text format (session 1), and another group of 60 consumers did so by receiving the stimuli in text format along with an image of the product (session 2). In addition, for each stimulus, consumers answered a CATA question consisting of 20 terms related to their involvement with the product. The perception of healthy increased when the texts were accompanied with images and also increased when the text included information. Willingness to purchase was only influenced by the flavor of the jams. The presence of images did not influence the CATA question's choice of terms, which were influenced by the information presented in the text. The use of a check-all-that-apply question in concepts provided an interesting possibility when they were combined with the results from the conjoint analysis, improving the comprehension of consumers' perception. Using CATA questions as an alternative way of evaluating consumer involvement seems to be beneficial and should be evaluated much further.

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Influence of label design on children’s perception of two snack foods: Comparison of rating and choice-based conjoint analysis

Cited by 52 publications

References 47 publications

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Independent decision making of adolescents regarding food choice

Influence of Images on the Evaluation of Jams Using Conjoint Analysis Combined with Check‐All‐That‐Apply (CATA) Questions

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