Influence of Neurosensory Packaging and Promotional Campaigns on Buying Behaviour

Abstract

The paper investigates the relationship between three terms: product packaging, promotional strategies, and consumer buying behavior. In today's competitive market, a lot of tactics are adopted by the marketers to attract the consumer as they focus on packaging and promotional strategies. The study investigates about different elements of packaging design and examines how they impact consumers' perceptions and preferences. As well as, it describes the effectiveness of promotional strategies in stimulating consumer purchasing behavior. Drawing upon theoretical frameworks and empirical evidence, this paper offers insights into how marketers can strategically utilize packaging and promotional techniques to enhance brand visibility, attract target audiences, and ultimately drive sales. Furthermore, it highlights the significance of understanding consumer psychology and market trends in devising successful packaging and promotional campaigns. For the study purpose, data have been gathered from various secondary sources. By comprehensively analyzing the interplay between product packaging, promotional strategies, and consumer behavior, this paper contributes to the existing literature on marketing and provides practical implications for businesses aiming to optimize their marketing efforts and achieve competitive advantage in the marketplace.