Influence of online E-commerce interaction on consumer satisfaction based on big data algorithm

Li, Li; Yuan, Lin; Tian, Jiang

doi:10.1016/j.heliyon.2023.e18322

Cited by 16 publications

(2 citation statements)

References 24 publications

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“…This phenomenon is extremely abnormal for more professional college students. This has a certain relationship with the public administration college students' understanding of their majors and their exploration of market demand and professional connections [13][14][15]. However, the low recognition of this major is also a feedback to the market employment situation, which is more related to the public management training system of colleges and universities.…”

Section: Research On the Design Of Auxiliary Employment Platform For ...mentioning

confidence: 99%

Creation and Investigation of a Big Data Technology-Driven Auxiliary Employment Platform for Public Utilities Management

Lan

2023

Int. J. Appl. Inf. Manag.

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With the development of society and the advancement of science and technology, the current employment problem has gradually become hotter. At the same time, the number of college graduates has shown rapid growth. However, due to the development of science and technology in our country, the demand for labor has declined, and various factors have caused college students to find themselves in a difficult situation.The purpose of this article is to conduct research on the design of a public utility management assisted employment platform based on big data technology. Based on the analysis of the employment history and current situation of college students in New China, this paper analyzes the employment dilemma of college students from the perspective of "New Public Management", applies the concept of new public management to the public service platform of college student employment, and proposes that college students should be further improved. The degree of marketization of employment, the construction of a diversified employment service platform for college students, etc.Further clarify the focus of solving the employment problem of college students. Due to the theoretical and practical deficiencies of the new public management itself, the employment platform for college students derived from the perspective of the new public management has deficiencies. The experimental research results show that the effectiveness of the auxiliary employment platform for public utilities management is better is the auxiliary employment platform C for public utilities management, with an effectiveness of 75.83%. In general, the effective average of the auxiliary employment platform for public utilities management is 70. It can be seen that the actual use of these auxiliary employment platforms is not large, and at the same time, it also shows that there is a lot of room for.

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Section: Research On the Design Of Auxiliary Employment Platform For ...mentioning

confidence: 99%

Creation and Investigation of a Big Data Technology-Driven Auxiliary Employment Platform for Public Utilities Management

Lan

2023

Int. J. Appl. Inf. Manag.

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“…The challenge with SVQA is ensuring observational rigor while controlling costs, a concern that computer vision-driven video quality assessments also grapple with. Despite this, some studies, developing an automated video quality evaluation, attempt to make their objective evaluation results consistent with the subjective evaluation results of human scoring so as to demonstrate the model's robustness [39]. This study aims to evaluate consumers' SVQA responses to mobile interactive video ads and to ascertain if variations in the interactive narrative influence their video quality judgments.…”

Section: Subjective Video Quality Assessmentmentioning

confidence: 99%

How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

Gu,

Lin,

Wei

et al. 2023

Systems

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With the rapid spread of mobile devices and the Internet, mobile interactive video advertising has become an increasingly popular means of accessing advertising information for a large number of users. Interactive narratives are advertisements that require collaboration between consumers and designers to complete the story. Interactive narratives influence marketing impact and the advertising experience. Building on previous research, this study delves deeper into the design methods of interactive narratives for mobile video advertisements. We developed various interactive narrative samples by controlling video quality parameters, content, and product involvement, and then measured consumer perceptions of these samples in a laboratory environment. The results indicate that six design methods for interactive narratives foster positive perceptions, immersion, and satisfaction in advertisements with low product involvement. For ads with a high degree of product involvement, two design methods can achieve positive consumer perceptions of interactive narratives. This study offers insights for businesses and interaction designers aiming to advance the commercial use of mobile interactive video advertising. At the same time, we propose a design method for mobile interactive video advertising that can also serve as an entry point for theoretical research on interactive narratives.

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Interactive Elements in E-commerce Live Streaming: Key Influencing Factors in Consumer Purchase Decisions

Huang

2024

Lecture Notes in Computer Science

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Influence of online E-commerce interaction on consumer satisfaction based on big data algorithm

Cited by 16 publications

References 24 publications

Creation and Investigation of a Big Data Technology-Driven Auxiliary Employment Platform for Public Utilities Management

Creation and Investigation of a Big Data Technology-Driven Auxiliary Employment Platform for Public Utilities Management

How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?

Interactive Elements in E-commerce Live Streaming: Key Influencing Factors in Consumer Purchase Decisions

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