Influence of Online Interaction on Consumers’ willingness to the Consumption of Green Products

Xia, De; Yu, Lin; Zhang, Mengjiao; Zhang, Xiaolin

doi:10.1088/1755-1315/233/5/052032

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Pengaruh Sosial Media Marketing Terhadap Customer Engagement...1

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2021

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“…5 No. 2, July -December 2021 Xia, Yu, Zhang, & Zhang (2019) states that in the perspective of social exchange theory, online interaction can send a signal to consumers, which can lead to different attitudes towards the products. The same as language, different language we use indicates different purpose and responses.…”

Section: Pengaruh Sosial Media Marketing Terhadap Customer Engagement...mentioning

confidence: 99%

Analysis of Language Style in Netflixid Caption as Social Gap Negotiator in Online Interaction

Rohman

Alfatkhu

Mukarom

et al. 2021

AJMS

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Along with the development of science and technology, people start inventing many ways to interact. Presently, there have been created various many types of media in helping their communication activity, one of them is Instagram. This paper aimed to analyze the language styles used in NetflixId Instagram posts caption to interact with their audiences. This research is qualitative research and the data were collected by time-stamp from 8th August-31st August 2021. The researcher used a theory from Martin Joos (1976) about types of language styles. The results showed that there were 4 types of language styles that used in NetflixId Instagram account, they are: formal style (9 data), consultative (20 data), casual (61 data) and intimate (2 data). The caption dominantly used casual language style in writing their Instagram captions as a tool to interact with their audiences.Keywords: Instagram Caption; Language Style; NetflixId

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Section: Pengaruh Sosial Media Marketing Terhadap Customer Engagement...mentioning

confidence: 99%

Analysis of Language Style in Netflixid Caption as Social Gap Negotiator in Online Interaction

Rohman

Alfatkhu

Mukarom

et al. 2021

AJMS

View full text Add to dashboard Cite

show abstract

Influence of Online Interaction on Consumers’ willingness to the Consumption of Green Products

Cited by 1 publication

References 14 publications

Analysis of Language Style in Netflixid Caption as Social Gap Negotiator in Online Interaction

Analysis of Language Style in Netflixid Caption as Social Gap Negotiator in Online Interaction

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