SummaryPolyphenols of plant origin have received special interest in the last decade because of their potential health benefits. Consequently, many beverages with words 'antioxidant' and 'polyphenols' have been developed. However, many of the claims are misleading because some beverages so labelled have either no or minimal levels of polyphenols. The objectives of this study were to quantify polyphenols (TPC) and ascorbic acid contents and antioxidant capacity (AOC) of different beverages; identify major polyphenols in beverages that showed higher TPC; correlate the claim on the label with TPC and AOC; and determine the impact of consumer refrigerated storage on TPC and AOC of aronia, blackcurrant and pomegranate juices which contained the most TPC and AOC. Major polyphenols identified from these juices included anthocyanins, myricetin and epicatechin. TPC of aronia, blackcurrant and pomegranate juices was relatively stable during consumer refrigerated storage, even when the juice had been intermittently exposed to air.Keywords 2,2-Diphenyl-1-picrylhydrazyl, aronia, blackcurrant, consumer refrigerated storage, ferric ion reducing antioxidant power, pomegranate, Trolox equivalent antioxidant capacity.