2021
DOI: 10.3390/su132313470
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Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention

Abstract: In the first half of 2020, the average sales volume of gallery operators declined due to the COVID-19 pandemic and art galleries faced a crisis relating to their sustainable operation. However, crypto art finance, which combines online sales with blockchain, is attracting a considerable amount of attention. Can the use of blockchain solve the problems encountered in today’s art trading market? Is it considered acceptable by participants in the art trading market? What factors affect the behavioral intentions o… Show more

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Cited by 5 publications
(3 citation statements)
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“…Numerous content creators have transformed into NFT art creators, allowing them to break away from the endless demands with their A-side clients and apply their accumulated technical and design talents to the digital art field. Second is the entry of traditional majors in the consumer field, with large companies such as Coca-Cola, Nike, and Adidas relying on their own products and marketing resources in the layout of the NFT art field [18]. The booming market has also given rise to specialized trading sites, and currently, the world's first and largest NFT trading site is OpenSea, which accepts individuals and art groups to post and buy and sell NFT digital artworks on it.…”
mentioning
confidence: 99%
“…Numerous content creators have transformed into NFT art creators, allowing them to break away from the endless demands with their A-side clients and apply their accumulated technical and design talents to the digital art field. Second is the entry of traditional majors in the consumer field, with large companies such as Coca-Cola, Nike, and Adidas relying on their own products and marketing resources in the layout of the NFT art field [18]. The booming market has also given rise to specialized trading sites, and currently, the world's first and largest NFT trading site is OpenSea, which accepts individuals and art groups to post and buy and sell NFT digital artworks on it.…”
mentioning
confidence: 99%
“…To ensure the authenticity of digital artworks, they may use blockchain technology or collaborate with artists to create limited editions. Liang and Chi (2021) and McConaghy, McMullen, Parry, McConaghy, and Holtzman (2017) for instance, checked out how blockchain technology may improve the provenance and traceability of both conventional and digital artistic endeavours, improving the sense of ownership for traders and collectors. In digital art, the sense of ownership is deliberately handled by a set of agreements proposed by the system with certain values.…”
Section: Sense Of Ownershipmentioning
confidence: 99%
“…Therefore, numerous studies have explored perceived risks in relation to the societal adoption of such technologies [ 7 ]. The perceived risk theory has become popular and has been applied in various fields relating to new product and technology acceptance, such as online shopping behavior [ 8 ], Internet banking [ 9 ], blockchain [ 10 ], and telemedicine [ 11 ]. Thus far, studies have evidenced some of the factors that affect the adoption of telemedicine services, including technological availability, lack of knowledge, technology anxiety, perceived risks, time constraints, privacy, and security concerns, but also organizational issues and environmental factors [ 12 ].…”
Section: Introductionmentioning
confidence: 99%