Abstract:The Chinese have been spending significantly more time on the Internet during post-pandemic time. When people are confined indoors, there is a greater need to construct an identity and socialize online. Personality traits and perceived value of the media are important factors that affect users' online self-disclosure. This study involved the construction of a mediation model and a moderator model to evaluate the influence of personality traits on self-disclosure on social media. Perceived value was regarded as… Show more
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