INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta)

Abstract

The purpose of this research is to ascertain how product quality, pricing perception, and service quality affect consumers' desire to repurchase products. This research strategy combines quantitative techniques with a survey methodo. 120 respondents made up the study's sample. The respondents in this study were smart consumers who reside in the Special Region of Yogyakarta and had made three transactions during the COVID-19 epidemic. The sample method utilized in this study was non-probability sampling with purpose sampling. According to the study's findings, in the Special Region of Yogyakarta during the COVID-19 epidemic, consumers' intentions to repurchase Smartfren internet services are positively and significantly impacted by the product quality, pricing perception, and service quality combined.