“…When selecting multiple subsets of stimuli to assign to different experimental conditions, researchers often need to control for other relevant variables. For example, to carry out a study on gender stereotyping, Hettinger, Hutchinson, and Bosson (2014) needed to identify two sets of household chores from a longer list—one set to assign to a male character in a story, one to a female character—so that the chosen sets matched on genderedness, pleasantness, difficulty, and time consumption. This approach is used widely in studies of word recognition, the focus of this paper, and has also been used in a variety of other psychological research, including the relationship between race and face perception (Zebrowitz, White, & Wieneke, 2008), between attentional processing and obesity (Carters, Rieger, & Bell, 2015), and between emotion and memory (Schmidt, Patnaik, & Kensinger, 2011), among others.…”