The increasing number of visitors and conflicts resulting from shared use in valorising sensitive wetlands make effective visitor and site management measures essential. In the course of this research, the landscape pattern, the current spatial distribution of tourist activities and the possible arrangement of expedient further development were examined. The study area, Lake Tisza, is an artificial lowland reservoir established in the 1970s with an area of 127 km2 in Hungary. Among its original functions, in addition to flood control, nature conservation and recreation have become the main profiles. The diverse hydro-ecological features and mosaic landscape structure allow for nature conservation and utilisation in tourism. This differentiated use is in line with the worldwide trend of favouring locations with multiple leisure activities in close proximity to each other. Based on the CORINE Land Cover (CLC) 2018 database, 12 different land use categories were identified in the study area. The largest proportion is represented by water bodies (53.29%), while inland marshes and broad-leaved forests cover 22.25% and 16.64%, respectively. The heterogeneity of the area is considerably enhanced by the high patch sizes of the categories pastures, broad-leaved forests and inland marshes. According to the Shannon diversity index, the most complex landscape diversity can be found in the Tiszavalk (1.5) and Poroszló (1.4) basins, considered to be the most suitable for ecotourism, while the lower values of the Sarud (1.1) and Abadszalók (1.1) basins provide suitable conditions for water sport activities and recreational tourism. Continuous adaptation to social needs and the joint protection of natural values is crucial for the sustainable development of Lake Tisza.