This study developed a prototype of a wire-plate air bubbling plasma reactor that can be easily scaled up for wastewater treatment. The electrical characteristics, including the discharge current and average power consumed, of the developed reactor were deeply investigated at different operating parameters and solution conductivities. The performance of the reactor was examined on the basis of energy efficiency and methylene blue (MB) decoloration efficiency. Moreover, the removal of the total organic carbon and the changes of the physicochemical properties of solution, including pH, conductivity, and temperature, were evaluated. The analysis of current discharge and average power consumed showed that the discharge mode in the present reactor is a filamentary streamer. Interestingly, the solution conductivity had no effect on the average power consumed at low applied voltages, due to confinement of the discharge in a small area surrounding the discharge electrode in the gas phase. However, at relatively high voltages, the effect of conductivity on the average power consumed was noticeable, yet it had no effect on the decoloration efficiency at the same average power. The present reactor showed a high energy-efficiency value of 42 g/kWh at 50% decoloration of 30 mg/l MB solution, but it dropped to 14 g/kWh at 97% decoloration. A first-order kinetics model described well the decoloration reaction rates and the overall rate constant correlated linearly to the average power.