2023
DOI: 10.1108/apjml-09-2022-0780
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Influence of robots service quality on customers' acceptance in restaurants

Abstract: PurposeThis study aims to examine the impact of AI service robots on restaurant customers' engagement and acceptance and the moderating role of robot anthropomorphism on the relationship between AI robot service quality and customer engagement.Design/methodology/approachUsing a three-wave time-lagged design, 416 customers of service robots-enabled restaurants participated in the study. Mplus was used to examine the hypotheses.FindingsThe results confirmed that customers' perception regarding automation, person… Show more

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Cited by 36 publications
(8 citation statements)
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“…Complete respondent anonymity was ensured, as explicitly outlined in the survey cover letter, thus reducing the likelihood of socially desirable responses. 62,[89][90][91][92] In this research, rigorous measures were taken to enhance clarity and minimize ambiguity in survey items. Scale items were defined with precision, and questions were crafted to be both direct and specific, aligning with the methodologies suggested by prior scholars.…”
Section: Common Methods Variancementioning
confidence: 99%
“…Complete respondent anonymity was ensured, as explicitly outlined in the survey cover letter, thus reducing the likelihood of socially desirable responses. 62,[89][90][91][92] In this research, rigorous measures were taken to enhance clarity and minimize ambiguity in survey items. Scale items were defined with precision, and questions were crafted to be both direct and specific, aligning with the methodologies suggested by prior scholars.…”
Section: Common Methods Variancementioning
confidence: 99%
“… Enhanced Customer Acceptance in Service Industries: The framework proposed by Shah et al [72] enhances customer acceptance of AI service robots in restaurants, suggesting a diagnostic tool for improving service quality and satisfaction.…”
Section: Practical Implicationsmentioning
confidence: 99%
“…Canziani and MacSween (2021) stated AI VAs as “the systems, algorithms, and programs that show intelligence and move voice beyond basic speech recognition and synthesis to promote more natural user/device exchanges”. AI VAs offer several benefits to consumers such as interactions (Guzman, 2019), ease of use (Hoy, 2018), convenience (Alepis and Patsakis, 2017; Kautish et al , 2021b), service efficiency (Glas et al , 2017), multitasking (Shah et al , 2023), personalization (Huang and Rust, 2020), engagement (Marinova et al , 2017), intelligence (Sundar et al , 2017). Several authors have studied the application of AI VAs in the online shopping context.…”
Section: Literature Reviewmentioning
confidence: 99%