“…Canziani and MacSween (2021) stated AI VAs as âthe systems, algorithms, and programs that show intelligence and move voice beyond basic speech recognition and synthesis to promote more natural user/device exchangesâ. AI VAs offer several benefits to consumers such as interactions (Guzman, 2019), ease of use (Hoy, 2018), convenience (Alepis and Patsakis, 2017; Kautish et al , 2021b), service efficiency (Glas et al , 2017), multitasking (Shah et al , 2023), personalization (Huang and Rust, 2020), engagement (Marinova et al , 2017), intelligence (Sundar et al , 2017). Several authors have studied the application of AI VAs in the online shopping context.…”